South Florida’s MyPark Expands To Ellenton Premium Outlets

Miami-Based Technology Company Debuts Premium Self-Parking App to Ease Your Shopping Experience

Miami, FL (June 25, 2018) – MyPark, the Miami-based parking solutions provider used by malls, private and public garages and property management companies, today announced their expansion into the Florida market at Ellenton Premium Outlets and outdoor mall located in Ellenton, Florida.  The service will be made available to the public starting on Friday, June 29.

The MyPark app provides guests with the ability to reserve a premium spot by the mall entrance prior to their arrival with the simple touch of a button. The expansion will feature a total of 16 new MyPark spaces at the outlet in key locations within the property, including:

Ellenton Premium Outlets

  • Section A, 5 spaces (entrance by J. Crew Factor, Sunglass Hut, and Hurley)
  • Section B, 3 spaces (entrance by Starbucks, Express Factory Outlet, Movado Company Store and All Sell Depot)
  • Section C, 8 spaces (entrance by Michael Kors, Lacoste and kate spade new york)

Spaces can be booked on demand or reserved in advance, through the app, for $3 for up to two hours and $3 each additional hour. MyPark-trained attendants are on-site at  the property during the launch period to help customers download and navigate the app and assist with any parking questions.

“Our other Florida launches were met with such enthusiasm, we knew we had to continue to expand our partnership and bring the convenience of MyPark to Ellenton Premium Outlets,” said Luis Mayendia, President & CEO of MyPark. “The addition of MyPark is another step in making shopping at Ellenton Premium Outlets even more enjoyable.”

This outlet joins five other Simon Properties in Florida and other shopping centers around the U.S. that have implemented the unique parking amenity for guests, in which shoppers can reserve a prime parking spot both when and where they need it, directly from their smartphones. The solution eliminates the time and effort exerted driving up and down the parking aisles in search of an ideal spot near a desired store entrance

Users can go to the website and click on the links to their respective app stores or download the app directly from the Android or iOS stores, register and tell the app where and when they would like to park. Then they choose the section they want (the best spot is selected automatically by default) and confirm their reservation. Once users arrive at their reserved space, they simply tap “Let Me In” on their iOS or Android device and the unique MyPark reservation device will lower to give them access.

“Simon Properties understands that innovation is the key to customer satisfaction. Ellenton Premium Outlets, we embrace this philosophy and continually evolve to offer our customers more choices and enhance their shopping experience.” said Zach Runnels, General Manager, Ellenton Premium Outlets. “MyPark offers convenience, affordable parking choices, and ease of access, which we believe will be a win for both guests and retailers.”


Currently available at select malls throughout the country, MyPark will further enhance guest parking ease and satisfaction for mall shoppers with its new in-app validation feature. Retailers and restaurants can now offer their guests MyPark’s premium parking validations to drive more customers into their locations.

Guests simply park in a MyPark designated spot and visit a participating merchant, who will pay for their session. The system gives shoppers an incentive to visit a specific retailer and provides retailers a new way to reward their customers.

To learn more about MyPark and to download the app, visit the website.


To celebrate MyPark’s debut at Ellenton Premium Outlets, the company is offering a free trial of the program for first time users through the use of promo code “MYPARK1” which can be entered upon downloading the app and registering. Users will be able to enjoy their entire first session free of charge.

To learn more about MyPark and to download the app, visit the website.


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About MyPark

MyPark is a revolutionary IoT solution that enables the monetization and control of premium parking spaces at high traffic, high value spots, while offering the user the most convenient and fun way to park. We accomplish this by combining our unique MyPark device with our user friendly reservation and payment app, making MyPark a complete solution for providing convenience as well as a powerful management tool. MyPark, which has two unique and patented technologies is used by malls, private and public garages, and property management companies, MyPark solves the hassles of crowded parking lots and garages and brings greater efficiency, enforcement, monetization and user control to the parking process. The system operates in an autonomous fashion reducing operating expenses while improving the customer experience. Founded in 2013 in Miami, Florida, MyPark is a South Florida owned, designed and engineered platform with national presence.

About Ellenton Premium Outlets

Home to 130 designer and brand outlet stores for the whole family, Ellenton Premium Outlets is conveniently located off I-75 and US-301 in Ellenton, Florida within 25 miles of Sarasota, St. Petersburg, Tampa and Bradenton and a stone throw away from the beautiful beaches of Anna Maria Island, LongBoat Key, Siesta Key and St. Pete Beach. This outdoor mall features covered walkways, lush, tropical landscaping and flowing water fountains. Ellenton Premium Outlets stores range from women’s apparel and accessories to home furnishings to specialty items. Stores include kate spade new york, Under Armour, Tommy Hilfiger, Movado Company Store, Coach, Michael Kors, Nike Factory Store, Polo Ralph Lauren Factory Store and Saks Fifth Avenue Off 5th. Ellenton Premium Outlets is a perfect shopping stop for the area residents and visitors looking for a delightful wallet-friendly shopping experience any time of the year. The entire team at Ellenton Premium Outlets hopes to see you soon!

Ellenton Premium Outetls is open Monday – Saturday, 10 AM to 9 PM and Sunday 10 AM to 7 PM. For additional information, contact the mall shopping line at (941) 723-1150 or visit

About Simon

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe, and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit


Alessandra Gonzales, Carve Communications for MyPark