MyPark Saves Your Spot At Lenox Square

Parking Solutions Technology Company Launches Premium Self-Parking App to Ease Your Shopping Experience

(Miami, FL) – MyPark, the South Florida-based parking solutions provider used by malls, private and public garages and property management companies, today announced their partnership with Simon’s Lenox Square and the debut of their on-demand, mobile, premium self-parking service for shoppers and visitors. The new app provides guests the ability to choose where and when they want to park at the mall with the simple touch of a button.

“Parking is the gateway to the shopping experience. The MyPark team is excited to collaborate with Lenox Square and offer our distinctive parking solution,” says Luis Mayendia, President & CEO of MyPark. “As one of Atlanta’s premier, high-end malls located in the upscale Buckhead neighborhood, this property is an ideal fit for our technology, and we look forward to expanding this relationship as the results prove the value for consumers and stores at Simon centers.”

Lenox Square is the first Georgia Simon center to implement the emerging technology, in which shoppers can reserve a prime parking spot when they need it, directly from their smartphones. MyPark’s app and intelligent connected reservation unit enables consumers to locate and reserve a prime parking spot in the best locations close to where they want to be at the mall. The solution eliminates the time and effort exerted driving up and down the parking aisles in search of an ideal spot near a desired mall entrance.

Lenox Square has installed 32 reserved, numbered spaces in various locations, including:

  • Lenox Road Garage, Level 2 (Between Tourneau and Michael Kors)
  • Peachtree Deck, Level 3 (Upper Level Neiman Marcus)
  • Fashion Café (Between Bloomingdales and the JW Marriott)
  • Lenox Road Garage, Level 2 (11-19) (Near California Pizza Kitchen)

Spaces can be reserved for $3 for up to two hours through the app, and then $3 for each additional hour. MyPark-trained attendants are on site until early December to help customers download and navigate the app and assist with any parking questions. Users can go to the website and click on the links to their respective app stores or download the app directly from the Android or iOS stores, register and tell the app where and when they would like to park. Then they choose the section they prefer (the best spot is selected automatically by default) and confirm their reservation. Once users arrive at their reserved space, they simply tap the “Let me in” button on their iOS or Android device and the unique MyPark reservation unit will lower to give them access. Once the driver leaves, the unit will immediately reserve the space for the next driver and send the guest an email receipt.

“We continually seek opportunities to enhance the guest experience at Lenox Square,” said Carol Cox, Area Director of Marketing and Business Development for Lenox Square and Phipps Plaza. “Parking amenities allow us to remain a top destination in the market, and MyPark offers convenient, affordable parking choices and ease of access, which is a win for both our shoppers and retailers.”


Currently available at the David Yurman store at Lenox Square, MyPark is further enhancing guest parking ease with its new in-app validation feature. Select retailers and restaurants can now offer their shoppers MyPark’s premium parking validations to drive more customers into their locations.

Guests simply park in a MyPark designated spot and visit a participating merchant. The retailer or restaurant enters a one-time validation code and either pays partially or entirely for the parking session. The system gives shoppers an incentive to visit a specific retailer and provides retailers a new way to reward their customers.

While Lenox Square is MyPark’s first foray into malls in Georgia, it is already in use at other notable shopping centers in the U.S. and Puerto Rico, including the Dadeland Mall in Miami, Florida, another Simon center.


To celebrate MyPark’s Georgia debut, the company is offering a free trial of the program for first time users through the use of promo code “MYPARK1” which can be entered upon downloading the app and registering.

To learn more about MyPark and to download the app, visit the website.

About MyPark

MyPark is a revolutionary IoT solution that enables the monetization and control of premium parking spaces at high traffic, high value spots, while offering the user the most convenient and fun way to park. We accomplish this by combining our unique MyPark device with our user friendly reservation and payment app, making MyPark a complete solution for providing convenience as well as a powerful management tool. Used by malls, private and public garages, and property management companies, MyPark solves the hassles of crowded parking lots and garages and brings greater efficiency, enforcement, monetization and user control to the parking process. The system operates in an autonomous fashion reducing operating expenses while improving the customer experience. Founded in 2013 in Miami, Florida, MyPark is a South Florida owned, designed and engineered platform with national presence.

About Simon

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe, and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit

Press Contact

Brian Poole, Carve Communications for MyPark