MyPark Expands Into The Jacksonville Market At St. Johns Town Center

Miami-Based Parking Technology Company Launches Their App-Based, On-Demand Parking Service At St. Johns Town Center

MIAMI, Florida (May 29, 2018) – MyPark, the Miami-based parking solutions provider used by malls, private and public garages and property management companies, today announced their expansion into the Jacksonville market at St. Johns Town Center, an outdoor lifestyle mall for shopping and dining in Jacksonville. The service will be made available to the public starting on Friday, June 1.

The MyPark app provides guests with the ability to reserve a premium spot by the mall entrance prior to their arrival with the simple touch of a button. The expansion will feature a total of 17 new MyPark spaces at the town center in key locations within the property, including:

St. Johns Town Center

  • Section A, 4 spaces (entrance by Apple store)
  • Section B, 8 spaces (entrance by Dillard’s)
  • Section C, 5 spaces (entrance by Ted’s Montana Grill and near DSW Designer Shoe Warehouse)
  • For MyPark, this will be its first installation that provides a solution for parallel parking. The service will feature “forward-in, forward-out parking,” where visitors will drive thru a marked lane, tap “Let Me In” on the app to lower the device, and drive forward to the “sign & stop” mark to park. Then when exiting, the visitor only has to bear right and drive forward.

The new parallel parking system eliminates the need for visitors to back into a space, causing traffic congestion in the designated areas. With this innovative approach, not only will the user be able to reserve one of these premium parking spaces in the middle of the mall, but they will be able to do so comfortably without the traditional hassles of parallel parking.

Spaces can be booked on demand or reserved in advance, through the app, for $3 for up to two hours and $3 each additional hour. MyPark-trained attendants are on-site at all three properties during the launch period to help customers download and navigate the app and assist with any parking questions.

“MyPark’s expansion into Jacksonville is a testament to the continued growth and success of the self-parking service in the state,” said Luis Mayendia, President & CEO of MyPark. “With locations in south, central and, now north Florida, MyPark is providing locals and visitors a premier parking experience at various malls and public garages. St. Johns Town Center is known as a staple for many in Jacksonville, so with the Simon properties team, we wanted to make the shopping experience even more enjoyable with MyPark.”

Users can go to the website and click on the links to their respective app stores or download the app directly from the Android or iOS stores, register and tell the app where and when they would like to park. Then they choose the section they want (the best spot is selected automatically by default) and confirm their reservation. Once users arrive at their reserved space, they simply tap “Let Me In” on their iOS or Android device and the unique MyPark reservation device will lower to give them access.

Click here to view a diagram of the new parallel parking system.


Currently available at select malls throughout the country, MyPark will further enhance guest parking ease and satisfaction for mall shoppers with its new in-app validation feature. Retailers and restaurants can now offer their guests MyPark’s premium parking validations to drive more customers into their locations.

Guests simply park in a MyPark designated spot and visit a participating merchant, who will pay for their session. The system gives shoppers an incentive to visit a specific retailer and provides retailers a new way to reward their customers.


To celebrate MyPark’s debut at St. Johns Town Center, the company is offering a free trial of the program for first time users through the use of promo code “MYPARK1” which can be entered upon downloading the app and registering.

To learn more about MyPark and to download the app, visit the website.

About MyPark

MyPark is a revolutionary IoT solution that enables the monetization and control of premium parking spaces at high traffic, high value spots, while offering the user the most convenient and fun way to park. We accomplish this by combining our unique MyPark device with our user friendly reservation and payment app, making MyPark a complete solution for providing convenience as well as a powerful management tool. MyPark, which has two unique and patented technologies is used by malls, private and public garages, and property management companies, MyPark solves the hassles of crowded parking lots and garages and brings greater efficiency, enforcement, monetization and user control to the parking process. The system operates in an autonomous fashion reducing operating expenses while improving the customer experience. Founded in 2013 in Miami, Florida, MyPark is a South Florida owned, designed and engineered platform with national presence.

About St. Johns Town Center

St. Johns Town Center® representing the heart of shopping and dining in Jacksonville, Florida. The outdoor lifestyle mall is home to 150 of the hottest stores, many exclusive in the market, including Dillard’s, Apple, Pottery Barn and Ann Taylor as well as shops in the palm-lined streets of the Luxury Collection such as Louis Vuitton, Tiffany & Co. and Mayors. As much a fashion-forward shopping hotspot as a dining destination, the diverse palate is represented with exciting options as The Cheesecake Factory, The Capital Grille and Cantina Laredo.

Relax among the Florida sunshine at the Park Green’s turtle pond, life-sized chess board or dog park. Conveniently located in Jacksonville’s Southside neighborhood, St. Johns Town Center is easily accessible to I-95, I-295 and J. Turner Butler Boulevard and between Downtown and the beaches serving Jacksonville, St. Augustine, Amelia Island and South Georgia. From the management team at St. Johns Town Center, we hope to see you soon! Visiting Jacksonville? Check out Homewood Suites at St. Johns Town Center and stay at the best location in town.

About Simon

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe, and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit


Gregorio Rios, Carve Communications for MyPark